Trade Ally Network Development


Trade Ally Network Development

The Challenge:
Catalyze home performance contractors, focus on MWESB firms

Enhabit’s established expertise in engaging, assessing and collaborating with construction trades leads to better onboarding, improved performance and high quality field work. This framework provides for successful management of contractors and installers, delivers new market opportunities, and builds a strong and sustainable channel.

Our Results

6 new Minority and Women-Owned Firms recruited

1,659 workers receiving paychecks

$92,000 in training resources allocated

More than 500 family wage jobs created

Our Strategy

To meet homeowner demand for quality contractor services delivered by a diverse labor pool, we engaged small businesses across the state, providing resources to execute training and career pathways for the workforce. To fully leverage the growth opportunity, we connected our contractor network with additional support including coaching, peer mentoring, business development classes and sales training. As a result, Enhabit better positioned the Home Performance industry for a stable and more resilient future.

Enhabit designed an innovative approach to workforce development with a strong focus on equity. Together with the City of Portland, organizational and business partners, trade unions, advocacy organizations and workforce development groups, we activated High Road standards and partner agreements. These agreements provide a roadmap for delivering quality training and good jobs with family-supporting wages and benefits to communities that haven’t had access to the same economic opportunities. High Road standards have set priorities around workforce development and our contractor pool.

Enhabit supported employers in developing the skilled workforce needed to meet the growing demand for home energy upgrades. In collaboration with Worksystems Partnership, resources and grant funding were combined to help more workers access critical training needed for the growing home performance and energy efficiency arena. In addition, Enhabit convened stakeholders in the home performance field to define and establish the first Bureau of Labor and Industries-approved Home Retrofit Apprenticeship Program.


  • Centralized project management platform: Customized, one-stop access created for contractor firms to access customer project details and technical specifications.
  • Continuing education and training, including monthly ‘Techie Brekkies’ to keep trade allies abreast of latest business, technical and industry trends.
  • Aggregated marketing investments: Collaborative co-branded outreach opportunities to help generate more demand for small and mid-sized businesses.
  • Building Performance Institute certification: Standardized training to keep contractors abreast of latest certification requirements and technology advancements.
  • Home Performance with ENERGY STAR (HPwES) partnership: Voluntary collaboration with U.S. DOE to elevate homeowner education and contractor differentiation.


U.S. Department of Energy, American Recovery and Reinvestment Act, Energy and Environmental Block Grant

Key Partners

More Projects

Community Power Works

Enhabit formed a new partnership with the City of Seattle’s Office of Sustainability and Environment (OSE) and municipal utility Seattle City Light to manage the city’s energy efficiency upgrade program, Community Power Works. Similar to Clean Energy Works, Community Power Works offers a “one-stop service” to deliver comprehensive energy efficiency improvements to homeowners. Read more

Clean Energy Works

Clean Energy Works (CEW) launched as a City of Portland pilot program, in close partnership with Energy Trust of Oregon, CRAFT3 and a diverse group of community partners and leaders—advancing deep home energy retrofits as a pathway for job creation, local economic investment and dramatic energy savings for homeowners. Read more

Seismic Initiative

The City of Portland, Oregon Office of Emergency Management (OEM) and FEMA drafted Enhabit to design a pilot project to use federal emergency monies to seismically retrofit  several dozen homes – leveraging the customer engagement and contractor infrastructure established with Clean Energy Works (an Enhabit program). Read more

Cully Weatherization 2.0

In 2014, Enhabit joined a diverse group of government agencies, non-profit organizations, and minority and women-owned contractors to provide home repair and no-to-low-cost energy efficiency upgrades to 100 low income homeowners. Read more